Tools to help you run your online business

Below is my collection of tools and services I use and recommend for building your online business.  Some of the links below are affiliate links which means I may get a commission if you purchase. Affiliate links are indicated by a .

Core Tools To Build Your Online Business

List Building


Easy-to-use email marketing platform that allows you capture emails for your list, send out email broadcasts, automate email sequences, tag and segment subscribers in to groups.

Try ConvertKit
WordPress Hosting

Flywheel Hosting

Top-notch managed WordPress hosting and world class support. I trust Flywheel with my own site and love it for its speed, security and backend management tools.

Get Flywheel
WordPress Theme


Astra is a speedy WordPress theme that integrates nicely with page builders and other plugins. Free and Pro versions.

Try Astra
WP Page Builder

Elementor Pro

My favorite page builder for WordPress and in my opinion, less of a learning curve compared with other builders. While the free version packs in a ton of features, the Pro version may make your other plugins unnecessary with features like the theme builder.
Free and Pro versions

Try Elementor
WordPress Theme

Kadence Theme & Kadence Blocks

Kadence is a smartly designed WordPress theme that really packs in the features, even in the free version. Works well with both Gutenberg and Elementor page editors. I love the global color palette, easy to use header/footer builder and integrations with WooCommerce, LearnDash and other plugins. Free and Pro versions.

Try Kadence

Tools To Help You Create, Publish and Distribute Content

Screen Capture


Best way to quickly capture video of your screen, your voice and face. Simple editing tools, Chrome extension and a desktop application. Chrome extension allow you to easily email previously recorded videos to customers or record a new video right there.
Free and Pro versions

Try Loom
Video Distribution


Best for storing video that you want to keep secure and tracking user analytics.
Free and paid versions

Get Vimeo
Private Podcasts

Hello Audio

Excellent and so simple to use tool for managing and delivering private podcasts.

Get Hello Audio


A very robust learning management system for your courses and programs.

Explore LearnDash


The designer snob in me first discounted Canva but I've since changed my thinking. Canva is a terrific tool for anyone to quickly create and publish lead magnets, social media graphics, presentations, infographics and more.
Free and Pro versions

Try Canva
Kadence Child Theme

Restored 316

Looking for a feminine WordPress theme or starter site? Restored 316 has been creating beautiful, feminine WordPress Themes based on the Genesis Framework since 2008 and now is offering child themes for Kadence.

Check Out Restored 316

Productivity and Collaboration Tools To Help You Run Your Business



I've started to use Notion more and more. Keeping track of projects, capturing ideas, notes, pretty much anything and everything in my life and business. You can shape Notion to harmonize with how you and your mind works instead of the tool shaping your process.
Free and paid versions

Try Notion
Meetings & Webinars


Host your video meetings and webinars with Zoom. Allows you to record your meetings as video or audio. Free plan is enough to get you started: it allows you to host unlimited meetings with no time limit for 1:1 meetings and a 40 min limit on meetings with 3-100 people.
Free and paid versions

Try Zoom


Conversation-like surveys, forms, quizzes and questionnaires. Great for client intake forms and engaging surveys. Also check out their new tool, Video Ask.
Free and paid versions

Try Typeform


Ditch the back and forth emails and set up your own appointment scheduler. Clean interface and easy to set up

Try Calendly


iubenda makes it easy to comply with legal requirements on your website. Never worry again about whether your privacy policy and other legal requirements are out of date. Get 10% off your first payment using this link.

Try iubenda
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