The Solution
A custom built website within Sarah’s existing membership platform.
The platform consists of a library of 40 plus videos and other materials from the 4-day virtual summit including related bonuses materials for each session. The material is broken down day by day and also allows members to filter, sort, and search for sessions or view all the speakers and their related content. Members can favorite sessions so they can easily access them later.
The solution required related custom post types for the presentations, speakers and bonuses.
All the custom web pages for the VIP area were created with Elementor, JetEngine (custom post types) and JetFilter and JetSearch. Initially, access was controlled by Sarah’s former CRM tool, Ontraport, along with WP Fusion. Sarah has since migrated away from Ontraport to another CRM so that access is now controlled by BuddyBoss/LearnDash and SureMembers.
Speaker Interview Page
Each video interview with the speakers is shown along with the related bonuses the speaker offered in the summit, audio-only playblack, and transcript from the video.
Speaker Page
More Project Details
This project was part of a larger effort working with Sarah on the Trauma Recovery Summit. The larger effort included creating event branding and media assets for promotion, curating the topics, attracting speakers, developing all the marketing materials. No small feat to be sure and I certainly did not do this alone with Sarah. Work on the project was done in collaboration with my former partner as well as Sarah’s summit partner. Other deliverables for the project included designing and developing the summit registration and funnel pages, and the live event site. I also did all the video editing and processing. It was an all-hands-on deck kind of project where Sarah’s husband and my own daughter put in some time reviewing the videos and cleaning up transcripts.
Event Success
The virtual event aimed to grow Sarah’s audience of individuals interested in inner healing, philosophy, spirituality, meditation, and personal growth.
The primary goal was to attract at least 10,000 attendees, with a stretch goal of 25,000, and promote relevant coaching and education opportunities from Sarah Brassard. The event grew Sarah’s email list to over 65,000 and generated over $79,000 in all access pass sales.
