Designed For Growth
Because Quality Business Administration was a new venture, we first did a Strategic Roadmapping project: defining core goals, mapping the customer journey, and sketching out both the marketing site and student experience.
Through roadmapping, I helped Anders align his certification program’s marketing and delivery into a digital ecosystem that supports long-term growth.
From there, I built the WordPress site with an eye toward scalability. Key parts of the plan included:
- Building a clean, professional marketing site using Bricks Builder, JetEngine, ACSS, and Frames, to first earn trust with potential clients and get the brand message out there.
- Creating custom post types (CPTs) for each service offering, testimonials and more for an easy to maintain and scaleable site
- Laying the foundation for the QBA learning portal in which enrolled students have a dedicated place to access content, resources, and course materials.
- Bootstrapping copy and visuals via Anders’ existing materials (slide decks, articles, etc.), to make sure the voice was consistent and authoritative from day one.
Learning Platform
Alongside the marketing site, I developed a separate QBA Portal with BuddyBoss and LearnDash. The portal houses course content, recordings, and alumni discussions, while SureCart manages enrollment and payments.
Results
Since launch, the Quality Business Leaders program has grown rapidly. The marketing site established immediate credibility, making it easier to communicate value and convert interest into enrollments. Alongside it, the QBA Portal (a separate BuddyBoss + LearnDash site) now houses course materials, recordings, and alumni members, giving learners a seamless, professional experience.
The impact has been significant:
- More than 120 students have enrolled in the program.
- Many participants have earned or will be earning their certification from TU Dublin, the program’s academic partner.
- Graduates receive credits toward an MBA, further boosting the program’s value.
- The program has generated over $700,000 in revenue to date and growing.
Together, the marketing site and portal created a professional, scalable digital ecosystem that has elevated QBA into a trusted certification provider in the pharmaceutical industry.
