Custom, responsive website for your brand and business

This is our initial meet and greet call when I first learn about you and your business.  During this call I give you an ideal of what your project would cost. If it is a go and you decide to work with me, I send you a proposal. Upon proposal acceptance, I'll send you a contract and invoice to get things rolling.  My next step is to follow up to book our first strategy sessions and provide you with an overview of what to expect in the next phase.

Looking at the big picture, we start with strategy. We take a deep look at your current business reality, examining your offers, your marketing and your website. This is when we define the scope of your project, the goals and get a clear plan in place on what we are going to build. Together, we work on defining your audience and your messaging. The work typically includes some level of SEO research including a site audit for exsiting sites.  We size up existing assets and strengths and look for opportunities.  This phase will identify if additional support is needed to complete the project such as copy writers, additional developers or designers. We take a look at your platforms and determine the opportunities and define strategies for ensuring your brand is consistent where ever you show up.

I start work on creating brand identity assets as needed for your project that could include colors, fonts, logo and setting a direction for graphics or photography used on your site. At the end of this phase, you will have your brand strategy and brand identity defined and documented.

With aid of my copy worksheets or with the help of an outside copywriter, we work through your site copy for every page. You gather any existing visual or copy assets you may have such as photos, logos, graphics, testimonials, etc and deliver them to me. I gather all the brand identity assets created and make sure all the visual assets are processed and ready to go for the site build.

Guided by the strategy and plan we defined, all the copy and design assets created and collected, this is where things start to take shape. Wireframes and/or prototypes maybe created to design the user experience before the actual build starts. During this process, you’ll approve elements as we go. 

We prepare for launch and I make any last edits and optimize for performance. At this point, I start you on one of my Website Care Plans. As needed, I provide training to you or your team on basic site content editing such as adding new blog posts or updating other information as well as understanding your site's analytyics dashboard.   Then we launch! 

I monitor your site closely for the first few weeks ensuring it is performing optimally and fully functional. Fine-tuning and updates take place as you gather feedback from customers after launch. I carry on with the routine maintenance of your site under your Website Care Plan.